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Blue Cross NC Social Media Guidelines

Blue Cross and Blue Shield of North Carolina (Blue Cross NC) recognize that our members, stakeholders, and the general public are online connecting with their social circles through social media channels. This provides an opportunity for our members to communicate with each other and with the Blue Cross NC Brand.

We see Social Media as a tool to encourage all North Carolinians to engage with Blue Cross NC, get to know our company, and learn about the many ways we can help you on your path to better health. We also see social media as a way to learn more about the needs and experiences of our members. While individuals are always encouraged to share their experiences within their online communities – we encourage you to do so in a respectful way. To that end, we have established a few Community Guidelines. 

PRIVACY

For your safety and privacy, we ask that you, please remember never to post or publicly display your personal health information on Social Media. If you would like to speak to a customer service representative, please call the toll-free customer service number on the back of your BCBSNC ID card or visit www.bcbsnc.com.

GUIDELINES

Please keep the discussion respectful and relevant. Keep in mind that our visitors may post opinions in reaction to our materials and that these views reflect the thoughts of the commenter, not of Blue Cross NC. While we request and encourage honesty of opinion from all of those participating in the conversation, we reserve the right to delete any offensive or potentially libelous comments posted by users as well as comments considered to be spam. Please refrain from posting content that includes profanity, obscenity, hate, nudity or discriminatory language. Posting advertisements is also not permitted. We reserve the right to block users who violate these terms of use.

DISCLOSURE

We are committed to ethical and best practice social media engagement. In social media, only the authentic opinion of the author is credible and trustworthy. To maintain this trust, we require anyone who writes or comments about Blue Cross NC, properties, products and related services to fully disclose their relationship with the brand, (sponsored or unsponsored) and share their unique, unbiased opinions. We encourage Blue Cross NC employees to participate on Social Media. The views expressed by Blue Cross NC employees are their own and may not necessarily represent the views or opinions—and are not official statements on behalf—of Blue Cross NC. Additionally, we do not endorse any page-to-page interactions that have not been approved in writing by both page owners.

CONTACT INFO

For questions about Blue Cross Social Media content, our promotions or interactions, please email socialmedia@bcbsnc.com

For other questions see our contact us page.