It’s sometimes shocking to see the price of health care. While rising medical costs are one of those issues that everyone agrees needs fixing, no one seems to agree on just how to do it.

BCBSNC first began a conversation about health care costs when we launched the Let’s Talk Cost campaign in 2011. Today marks a new phase of our Let’s Talk Cost campaign, and a continued effort to help find solutions to these complex issues.

Home base for the campaign continues to be the Let’s Talk Cost website. The site has brand new information on issues like hospital infections, patient adherence to medications, and the impact of the Affordable Care Act. We also highlight an array of potential solutions to the cost problem, backed by data from our own initiatives plus research from others in health care.

Here at BCBSNC, our vision is to be a leader in improving health care, and because of that, we share the responsibility of helping consumers understand the health care cost problem. We have never shied away from discussion on rising health premiums — and we own the part we play. For example, this new TV spot highlights administrative and regulatory costs that ultimately impact what you pay for coverage.

Is there a role you can play? Absolutely. We want to hear from you, whether you agree, disagree or simply want to know more. Clicking on any specific topic on the site will give you options to share and comment through Facebook, Twitter and other social networks. On Twitter, use the hashtag #letstalkcost to keep up and share your thoughts.

Why Talk Cost Infographic

Why Talk Cost Infographic

Kyle Marshall

About Kyle Marshall

Kyle Marshall, a senior communications specialist at Blue Cross and Blue Shield of North Carolina, writes about the health care industry and provides communications counsel and support to the company's executive team.