Obesity: New Focus on Prevention and a Live Webcast January 7, 2014
It’s one of the most pressing health issues of our time: Obesity affects more than 35% of adult Americans and 17% of children and adolescents.
A newly formed national panel with a BCBSNC representative aims to do something about it. The Institute of Medicine — the health arm of the National Academy of Sciences — convenes its Roundtable on Obesity Solutions with a workshop in Washington. It’s open to the public and will webcast live Jan. 7th beginning at 12:30 p.m.
Don Bradley, MD, BCBSNC’s senior vice president and chief medical officer, is a featured panelist and roundtable participant. Dr. Bradley, long known as a champion of healthy lifestyles, is moderating a discussion on how hospitals, health clinics and insurers can play a role in obesity prevention.
It’s a familiar topic for us. We’ve spent a decade addressing obesity through coverage of weight-loss surgery and prescriptions, nutrition benefits, improving the health of North Carolina communities, and our own weight-loss challenge for employees.