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It’s one of the most pressing health issues of our time: Obesity affects more than 35% of adult Americans and 17% of children and adolescents.

A newly formed national panel with a BCBSNC representative aims to do something about it. The Institute of Medicine — the health arm of the National Academy of Sciences — convenes its Roundtable on Obesity Solutions with a workshop in Washington. It’s open to the public and will webcast live Jan. 7th beginning at 12:30 p.m.

Don Bradley, MD, BCBSNC’s senior vice president and chief medical officer, is a featured panelist and roundtable participant. Dr. Bradley, long known as a champion of healthy lifestyles, is moderating a discussion on how hospitals, health clinics and insurers can play a role in obesity prevention.

It’s a familiar topic for us. We’ve spent a decade addressing obesity through coverage of weight-loss surgery and prescriptions, nutrition benefits, improving the health of North Carolina communities, and our own weight-loss challenge for employees.

Image: CDC

Image: CDC

About Kyle Marshall

Kyle Marshall, a senior communications specialist at Blue Cross and Blue Shield of North Carolina, writes about the health care industry and provides communications counsel and support to the company's executive team.